Paradigm offers a variety of effectiveness measurement services.
Since implementing our first program with a business reply survey, we have developed a suite of services for public awareness market research. Paradigm's research efforts utilize both qualitative and quantitative studies, including:
The information analyzed from the aforementioned services filter into all programs implemented on your behalf. Over 750,000 completed surveys have been returned to Paradigm since our inception. We are well versed at building and managing programs to assist in your compliance with API RP 1162 section 8.4 Measuring Program Effectiveness.
This is a basic measurement indicating whether the operator's public awareness messages are getting to the intended stakeholders. A baseline evaluation program should establish a methodology to track the number of individuals or entities reached within an intended audience (e.g., households, excavating companies, local government, and local first responder agencies). Additionally, this measure should estimate the percentage of the stakeholders actually reached within the target geographic region along the pipeline. This measurement will help to evaluate the effectiveness of the delivery methods used.
This measure assesses the percentage of the intended stakeholder audience that understood and retained the key information in the message received. Measure 2 will help operators evaluate the effectiveness of the delivery media and the message style and content. Paradigm measures understandability of the content of the message in both pre-test focus groups and surveys either, incorporated into the communication or post distribution of the message.
This measure is aimed at determining whether appropriate prevention behaviors have been learned and is taking place when needed and whether appropriate response or mitigation behaviors would occur and have taken place. Paradigm implements Measure 3 through survey of the stakeholder audiences with specific questions geared towards the desired behaviors operators wish to impose on stakeholders.
Damages can be used as an indicator of bottom-line result data point. However, survey efforts can also be used to as an indicator to trend bottom-line results. Survey questions such as “is the operator providing the appropriate information” or “how satisfied are you with the operator’s pipeline safety messages” are examples of perception efforts that can point to the bottom line. These results should include a scale of perception (i.e. on a level of 1-5 how satisfied are you) rather than a “yes/no” answer. This allows for data trending against other measures. For example, if those who are highly satisfied are 20% more likely to call before they dig, and a significant portion of the audience is highly satisfied, an operator can discern their communication has guided stakeholders to be more likely to call before they dig.